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News & Media From Doug Fleener

An amazing customer experience from TSA?

by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC

Last Friday I was in line for security at Logan airport. I noticed that there was only one agent checking IDs, so I figured this was going to be a long and…

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Could Santa steal from your store?

by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC

While running errands with my children this past weekend the topic of shoplifting came up. When I said that just about anyone could be a shoplifter, my…

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Hire the person, not the resume

by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC

If you're like me, you have made some terrific hiring decisions. A number of people I hired went on to be excellent employees and highly successful people. The…

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Five ways retail leaders participate in their team's success

by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC

A couple weeks ago the Daily Retail Quote was, "True leadership comes not from position but from participation and effectiveness." Some of the best leaders…

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Employment limbo

by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC

Most employees leave a job for one of three reasons:

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Five steps to successful time off

by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC

We all need time away from work to clear our mind, recharge our batteries, and dedicate precious time to our family and friends. That's easier said than done…

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Accelerating your company or store's performance

by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC

accelerate - to cause faster or greater activity, development, progress, advancement, etc., in: to accelerate economic growth.

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Making the right choice ... for your customer

by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC

Retailers make subconscious choices between making things easier for themselves or delivering the best experience for their customers almost every day. We…

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Fact or excuse? It depends.

by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC

While working with executives, owners and managers I hear a lot of reasons why something did or did not happen. Recently I've noticed that sometimes it feels…

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Bragability

by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC

Bragging is usually regarded as a less-than-admirable quality in a person, but I actually enjoy hearing people blow his/her own horn. Excessive self-importance…

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Follow-up for success

by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC

A few years ago I presented a seminar to around one hundred retailers. These people run stores whose products have a fairly high price point; they often offer…

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Four tips for exceeding your customer's expectations

by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC

When we exceed a customer's expectation he/she is more likely to make a purchase, become a repeat customer, and tell others about their great experience in our…

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What are your 2012 retail resolutions?

by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC

I know how busy you have likely been for the last few weeks, so I've taken the liberty of putting together some potential resolutions for you and your team in…

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What customers really remember from the holidays

by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC

Long after the holiday and the online deals and big box sales, it's the shopping experiences that most customers remember.

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Updating the referral bonus

by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC

We all know that finding and retaining great people is a vital element for any experience-based store or company. What might not be as obvious is how much…

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Are you getting your additional 13 percent?

by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC

The 2011 American Express Global Customer Service Barometer finds that 70% of American consumers are willing to spend an average of 13% more with companies…

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Identifying and leveraging your VIP customers

by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC

Of course all of your customers are important to the success of your business, but your top customers are even more important. Let's call them your VIPs.…

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The 2011 holiday outlook for specialty stores

by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC

With Black Friday less than two months away, it's time to take a look at this year's holiday predictions. Here are some recent headlines about the upcoming…

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Why adding on may be costing you sales

by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC

Most specialty retailers whose staff is sales-focused emphasize add-ons. When done well, this approach can slightly increase a store's average sale, but I…

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The twenty-four hour WOW

by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC

Former American Idol judge Simon Cowell often commented that even though a contestant's performance was good, and sometimes even quite good, nobody will…

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