News & Media From Doug Fleener
Three ways to make your training more effective
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
Whether you're a trainer for a company, or an executive, owner, or manager who is responsible for getting their employees trained, here are three ways to make…
read nowYou have got to hit the customer
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
No, not literally! Although while hitting customers would obviously be bad for business, it would give you a chance to build a relationship with Bubba the Bail…
read nowThumping the sales slump
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
Just about any store or person hits a sales slump sometime in the year. Some slumps last a day, some last a couple days, and some last an excruciating amount…
read nowFive tips for ruining a customer's experience
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
On a recent shopping trip to the local mall, it seems like everywhere I went some small but annoying thing happened that negatively affected my experience.
read nowHeritage vs. innovations vs. relevance
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
In an interview published a few years ago in Fortune magazine, Disney CEO Bob Iger was asked if Disney's lessening emphasis on animation was diminishing the…
read nowIs it okay to have favorites among your employees?
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
We all have employees who make our life a little easier. They take on tasks without being asked and can always be counted on to get things done.
read nowFour initiatives to improve long-term results
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
Here are four initiatives to focus on right now for a positive impact on your long-term business results. I've written about these before, but I also keep…
read nowFailing forward
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
A while ago a colleague and I worked together on what we both believed was a great opportunity. After a lot of hard work, especially on my colleague's part…
read nowStart a Customer Service War
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
I'm sure you saw that Walmart just launched a new ad campaign that promises "Low Prices. Every Day. On Everything." No doubt the big box stores are going to be…
read nowWhat great looks like
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
Over the last few weeks I've had the opportunity to work with some great retailers. Of course I'm biased, but I also see the very things that make them great.
read nowA sweet rewards program
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
I'm not a big fan of traditional loyalty programs although I do belong to multiple grocery and drugstore programs. And that's exactly why I'm not a fan. If…
read nowSimplicity as a competitive advantage
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
Simplicity is a competitive advantage. Most people overcomplicate things, and when they do they lose their effectiveness. Here are some examples I've seen and…
read nowTried and true, or tired and through
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
I was talking with a retailer Monday who discussed with me all of the changes and decisions she needs to make concerning her stores, including investing in new…
read nowWhen Must is Always, Should is Most of the Time, and Never is Out of the Question
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
One thing that fascinates me when working with retail chains is seeing the different levels of performance that spring from the same retail strategy. Each…
read nowAn Impeccable Customer Experience
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
When my children were younger and were called to a meal or wanted to help in the kitchen my wife always asked them if their hands were impeccably clean. She…
read nowPost Holiday Success: Maximizing the Season of Me
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
Starting December 26th retailers move into what I call the Season of Me. Customers will descend on your store for the next two weeks armed with gift cards…
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