I scream for a social ice cream party

by Lisa Biank Fasig — Director, JZMcBride and Associates

Nom nom nom.

Does Wall Street go Krogering?

by Lisa Biank Fasig — Director, JZMcBride and Associates

Are stock analysts loyal Kroger customers? Perhaps they would be if they could be.

Best Buys are after five in Fox Point

by Lisa Biank Fasig — Director, JZMcBride and Associates

Disenchanted employees of Target, Best Buy and other retailers who are facing the prospect of working Thanksgiving evening — and we mean all evening — should…

Regifting the ghost of Christmas past

by Lisa Biank Fasig — Director, JZMcBride and Associates

For most of us, holiday gifts can haunt us like the ghosts of Christmas past. From nose-hair clippers to maternity bras, we've each been given an…

A brief reminder of a long-ago heist

by Lisa Biank Fasig — Director, JZMcBride and Associates

Almost 20 years ago I was the victim of a rather rudimentary form of identify theft. One of my credit card bills had been intercepted at the post office, my…

Macy's heard it on the radio

by Lisa Biank Fasig — Director, JZMcBride and Associates

If Macy's isn't carrying enough of your size, it isn't for lack of trying.

Sorry John-Boy, but Sam's Club is real

by Lisa Biank Fasig — Director, JZMcBride and Associates

The Waltons of our childhood lived as a tight-knit family during the Great Depression in a rambling old house in the middle of rural Virginia. The Waltons of…

Facebook Lists: Are marketers checking them twice?

by Lisa Biank Fasig — Director, JZMcBride and Associates

Has Facebook just made it easier for marketers to book face time?

Sears crafts social media for social good

by Lisa Biank Fasig — Director, JZMcBride and Associates

A lot of companies jump on the social media train because it's there, it's new and everybody's talking about it. In other words, they're afraid they might miss…

Stop it. Stop it. Stop it.

by Lisa Biank Fasig — Director, JZMcBride and Associates

Sixteen months ago, a British retailer was forced to clear its shelves of teeny-weeny bikinis that came with padded bras. Why? Because the suits, sold at…

Recalling a solution

by Lisa Biank Fasig — Director, JZMcBride and Associates

The giant meat supplier Cargill has just delivered 36 million more reasons why we should buy our perishable foods from local farmers. And that can make…

New Wrinkle in the Advertising World

by Lisa Biank Fasig — Director, JZMcBride and Associates

Cosmetics companies have given a new meaning to the term “beauty before age,” and it’s gotten them the old heave-ho in Britain.

Walmart Joins the Data-ing Game

by Lisa Biank Fasig — Director, JZMcBride and Associates

Just how many bags of Tootsie Pops does Walmart sell every year? Soon, the world may know.

Not So Pretty in Pink

by Lisa Biank Fasig — Director, JZMcBride and Associates

Stock Up on Customer Engagement

by Lisa Biank Fasig — Director, JZMcBride and Associates

It might not be a miracle, but Macy’s may reach a 34th milestone by Christmas.

No teller of loyalty

by Lisa Biank Fasig — Director, JZMcBride and Associates

Got a surprising piece of news in the mail recently from my bank. Effective July 1, it said, I will no longer be able to earn reward points on purchases made…

Groupons in Plastic Instead of Paper? Not so Fishy

by Lisa Biank Fasig — Director, JZMcBride and Associates

A Bulldog in Ferragamo

by Lisa Biank Fasig — Director, JZMcBride and Associates

Luxury retail chain Saks Fifth Avenue held its annual meeting June 1 and at the gathering – just as in every annual meeting since 2002 – it included a…

At Kroger, Shoppers are Bananas for Loyalty

by Lisa Biank Fasig — Director, JZMcBride and Associates

Fun fact: Americans are just as likely to have bananas in their kitchen as a Kroger loyalty card in their wallets.

Macy's loyalty pilot still circling the runway

by Lisa Biank Fasig — Director, JZMcBride and Associates

Fans of I.N.C, Martha Stewart and other Macy's exclusive brands will have to wait a while before earning new reward points for their purchases.