News & Media From Lisa Biank Fasig

This Year, Let the Grown-Ups Have a Holiday

by Lisa Biank Fasig — Director, JZMcBride and Associates

Good news for retailers: Children may find actual brand-name toys – not recession-age oranges, IOUs or dollar-store coloring books – in their stockings this…

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Zoning in for Best Buyers

by Lisa Biank Fasig — Director, JZMcBride and Associates

Looks like last year’s fine-tuning of Best Buy’s Reward Zone loyalty plan is paying off for the retailer, but time will tell if it is delivering for members.

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Shoe-shopping with Friends in 10 Steps or Less

by Lisa Biank Fasig — Director, JZMcBride and Associates

Think of it as a virtual shopping trip where all your friends can offer their opinions and advice, even though they are not there.

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Is that a banana in your couch, or are you just happy I am shopping?

by Lisa Biank Fasig — Director, JZMcBride and Associates

Supermarkets are wizards at getting us to buy more than we intend. They’ve figured out how to successfully sell diapers to beer customers and pine nuts to…

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A Test Material Girls Should Love: Macys Pilot

by Lisa Biank Fasig — Director, JZMcBride and Associates

A new loyalty program may soon be rewarding shoppers who purchase brands by Madonna, Martha Stewart and Donald Trump – and they do not have to charge it.

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Choo-Choo! Shoppers May be Trading Up

by Lisa Biank Fasig — Director, JZMcBride and Associates

Chin-up, glossy-floored department stores. U.S. retailers may be experiencing a reversal of fortune, if a couple of recent earnings reports are an indication.

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