News & Media From Lisa Biank Fasig
Walmart To Go Will it Stay?
by Lisa Biank Fasig — Director, JZMcBride and Associates
For all of those consumers who would never go to Walmart, the hyperchain has found a way to come to you.The world's largest retailer is testing a home-delivery…
read nowA Non-Crude Method for Lowering Grocery Prices
by Lisa Biank Fasig — Director, JZMcBride and Associates
Procter & Gamble has figured out one sweet way to bottle up its leading line of shampoos – and it might just help keep prices down.
read nowLo Siento, Taco Bell
by Lisa Biank Fasig — Director, JZMcBride and Associates
Forget about burritos, Taco Bell may be saving its best beef for the law firm that tried to charge it with false advertising.
read nowIn Canada, loyalty a good aim for Targets bullseye
by Lisa Biank Fasig — Director, JZMcBride and Associates
It looks like Canada is not only going to bring home the bacon for Target Corp., but chances are it will deliver some loyalty, as well.
read nowCharming Shoppers in all Sizes
by Lisa Biank Fasig — Director, JZMcBride and Associates
Lost in the recent news about Charming Shoppes closing 10 percent of its stores is whether this decision will have any bearing on its loyalty…
read nowTayloring for Everyone
by Lisa Biank Fasig — Director, JZMcBride and Associates
Holy pencil skirt! It looks like Ann Taylor might actually be too small for its "Julie"-cut trousers.
read nowGiving to Tell About It
by Lisa Biank Fasig — Director, JZMcBride and Associates
If a company makes a charitable donation and there aren't any news outlets to report it, does the contribution still count?I was again forced to ask this…
read nowOnline Marketing for that Sock Puppet Feeling
by Lisa Biank Fasig — Director, JZMcBride and Associates
It has already been a full decade since I purchased my first holiday gifts online. In fact, in 2000 I made a point of purchasing ALL of my Christmas presents…
read nowNordstrom Privacy Policy Earns Interest
by Lisa Biank Fasig — Director, JZMcBride and Associates
Everyone equates Nordstrom with superior service, but the high-touch retailer is taking its attention to detail even to the bank.
read nowGroupon Earns Points in Latest Deal
by Lisa Biank Fasig — Director, JZMcBride and Associates
Finally, Groupon will be giving its loyal members Group-points.
read nowAsk for My Phone Number and Youll Get ZIP
by Lisa Biank Fasig — Director, JZMcBride and Associates
This week I have an unusual motivation for wanting to go out and buy something – I want to see if the cashier asks me for my ZIP code.
read nowDont Discount the Effects of Snow
by Lisa Biank Fasig — Director, JZMcBride and Associates
Much of the country is buried under snow banks. America's retailers, meanwhile, are trying to dig out from a pile of inventory.
read nowHow Much is that Downy in the Window?
by Lisa Biank Fasig — Director, JZMcBride and Associates
Heard the one about the fabric softener and the sleepwalker? The punch line takes place in a department store.
read nowDIY Should Mean Saving Money At Home and the Store
by Lisa Biank Fasig — Director, JZMcBride and Associates
The latest grocery news is that the Kroger Co. is testing a new self-checkout technology. My question is: What’s in it for me?
read nowService with a Capital You
by Lisa Biank Fasig — Director, JZMcBride and Associates
It always bugged me that almost every specialty store displays its small-sized clothes on the top rack, where small people cannot easily reach them, while the…
read nowReflecting on Virtual Success
by Lisa Biank Fasig — Director, JZMcBride and Associates
Macy’s has installed an interesting feature at its flagship store in Manhattan – a 72-inch digital “mirror” that enables customers to virtually try on all…
read nowA View into Your Holiday Morning
by Lisa Biank Fasig — Director, JZMcBride and Associates
Regardless of the Black Friday hype, the holiday shopping season still has a long way to go. After all, the Saturday before Christmas is often the busiest…
read nowJust in Time for Xmas: Mobile Marketing Tips
by Lisa Biank Fasig — Director, JZMcBride and Associates
Looks like a good number of shoppers will be phoning it in this holiday season.
read nowTarget Marketing Hits Home With CoupSmart
by Lisa Biank Fasig — Director, JZMcBride and Associates
Marketers spend a lot of money tracking what we buy so they can tailor promotions to our specific needs. Now, we consumers can take that tracking into our…
read nowCost of Loyalty For Retailers
by Lisa Biank Fasig — Director, JZMcBride and Associates
Often times, as I cash in my CVS Extra Bucks or Nordstrom Notes, I wonder how much these loyalty programs cost retailers. For some, I imagine they are a…
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