Bryan Pearson Bryan Pearson is President and CEO of LoyaltyOne Inc. and the author of the best-selling book The Loyalty Leap: Turning Customer Information into Customer Intimacy. www
Will men and artificial intelligence define retail in 2017? Possibly. Considering the activities in retail today, several experts shared what unexpected trends they believe will merge in 2017.
There's no business like show business, and retailers are vying to get in on the act. More merchants are turning to Broadway in their ongoing play for experiential marketing. But what can retailers do for an encore?
Here's a reason for retailers to be "appy" this holiday season: Purchases made on mobile apps more than doubled in 2015, to nearly $50 billion. We look at holiday-specific shopper apps and how retailers can parlay these concepts into direct spending online and in the store.
Here's a potential formula for retail of the future: One Apple squared equals a community experience minus the traditional sales space.
Requirements to install chip card technology in the U.S. has forced retailers to bone up on risk management in 2016, and they will continue to do so in 2017. According to research, retailers are looking to protect customer data in three other key ways.
The old chestnut goes that the only constant is change, but in retail this is not true. The other constant is the risk of failure, and knowing how and when to make the correct change.
Some of the most attractive investments in retail have proven disastrous. Fortunately, retailers have learned to rebuild from past mistakes.
While Wal-Mart, Target and other chains test ways to maneuver into smaller footprints, other retailers benefit from their missteps.
Smaller locations may have been the solution for shoehorning large-format retailers into densely populated cities. But the proliferation of digital shopping is proving location matters less and less, and it raises the question: Is the mega store even necessary?
In his personal letter to shoppers, J. Crew CEO Mickey Drexler appears to be backing his brand promise with a personal promise. But if he wants to be a branded CEO, he should take a lesson from one of the original retail brand-makers, Dave Nichol, and his contemporaries.
The combination of customer insights available today produces clearer understanding than ever. These nine "“gee whiz"insights should cause grocery retailers to look at their data (and how they gather it) differently.
The sudden availability of Oculus Rift 3-D goggles in Best Buy may delight some shoppers, but it is creating another kind of rift among customers awaiting their delayed preorders.
Kroger is extending its ClickList online ordering service to new markets, but that does not mean a national rollout is in store for consumers.
Target's new in-store wellness sections, called Connected Health, enable shoppers to track personal health information on handheld devices.
The adaptation of digital technology across products, from clothing to coffee, is slowly reshaping what today's consumers expect from brands and their retail experiences. Here's one example, by Nespresso, of how the Internet of Things influences not only new consumer behaviors, but also revenue streams.
The issue of sustainability in the supermarket aisle is no longer a question. It is the answer to retaining relevance among earth-conscious consumers.
The shift in how members of My Starbucks Rewards earn stars may be a test of its customer loyalty, but with the program's expanding mobile payment and other features, the change also underscores the unrecognized value of data among its members.
As CVS/pharmacy enters the thick of converting 1,700 Target pharmacies and clinics to its own brand, it has made it evident its reward program, ExtraCare, will play an important role.
These six facts about a woman's shopping basket reveal what retailers including Nordstrom, Amazon and Tesco do to address them.
The Dollar Shave Club is one sharp example of how manufacturing supply chains are being disrupted. Yet its approach to winning market share is disarmingly simple. Other staple consumer goods, from pet food to diapers, could do the same. Some already are.