Bryan Pearson Bryan Pearson is President and CEO of LoyaltyOne Inc. and the author of the best-selling book The Loyalty Leap: Turning Customer Information into Customer Intimacy. www
Bryan Pearson takes a look at eight emerging or taken-for-granted brands roaring against the competition.
Blogger Bryan Pearson got the scoop on Kohl's new loyalty initiative that trades points for cash and combines elements of its credit card, sales events and Yes2You Rewards.
Bryan Pearson ponders what will happen to the Whole Foods brand now living under the ever expanding Amazon umbrella.
Bryan Pearson maps out seven ways a mini-mall within a store retail strategy would change the shopper's path to purchase.
Bryan Pearson believes credit for a Macy's recovery will likely go to a combination of strategic practices.
Will men and artificial intelligence define retail in 2017? Possibly. Considering the activities in retail today, several experts shared what unexpected trends they believe will merge in 2017.
There's no business like show business, and retailers are vying to get in on the act. More merchants are turning to Broadway in their ongoing play for experiential marketing. But what can retailers do for an encore?
Here's a reason for retailers to be "appy" this holiday season: Purchases made on mobile apps more than doubled in 2015, to nearly $50 billion. We look at holiday-specific shopper apps and how retailers can parlay these concepts into direct spending online and in the store.
Here's a potential formula for retail of the future: One Apple squared equals a community experience minus the traditional sales space.
Requirements to install chip card technology in the U.S. has forced retailers to bone up on risk management in 2016, and they will continue to do so in 2017. According to research, retailers are looking to protect customer data in three other key ways.
The old chestnut goes that the only constant is change, but in retail this is not true. The other constant is the risk of failure, and knowing how and when to make the correct change.
Some of the most attractive investments in retail have proven disastrous. Fortunately, retailers have learned to rebuild from past mistakes.
While Wal-Mart, Target and other chains test ways to maneuver into smaller footprints, other retailers benefit from their missteps.
Smaller locations may have been the solution for shoehorning large-format retailers into densely populated cities. But the proliferation of digital shopping is proving location matters less and less, and it raises the question: Is the mega store even necessary?
In his personal letter to shoppers, J. Crew CEO Mickey Drexler appears to be backing his brand promise with a personal promise. But if he wants to be a branded CEO, he should take a lesson from one of the original retail brand-makers, Dave Nichol, and his contemporaries.
The combination of customer insights available today produces clearer understanding than ever. These nine "“gee whiz"insights should cause grocery retailers to look at their data (and how they gather it) differently.
The sudden availability of Oculus Rift 3-D goggles in Best Buy may delight some shoppers, but it is creating another kind of rift among customers awaiting their delayed preorders.
Kroger is extending its ClickList online ordering service to new markets, but that does not mean a national rollout is in store for consumers.
Target's new in-store wellness sections, called Connected Health, enable shoppers to track personal health information on handheld devices.
The adaptation of digital technology across products, from clothing to coffee, is slowly reshaping what today's consumers expect from brands and their retail experiences. Here's one example, by Nespresso, of how the Internet of Things influences not only new consumer behaviors, but also revenue streams.