Bryan Pearson
Bryan Pearson is President and CEO of LoyaltyOne Inc. and the author of the best-selling book The Loyalty Leap: Turning Customer Information into Customer Intimacy. www

7 under-the-radar retail trends for 2017

7 under-the-radar retail trends for 2017

Will men and artificial intelligence define retail in 2017? Possibly. Considering the activities in retail today, several experts shared what unexpected trends they believe will merge in 2017.

Staging an experiential marketing encore, the Bloomingdale's, Brooks Brothers way

Staging an experiential marketing encore, the Bloomingdale's, Brooks Brothers way

There's no business like show business, and retailers are vying to get in on the act. More merchants are turning to Broadway in their ongoing play for experiential marketing. But what can retailers do for an encore?

How Macy's, Target tap devices for the holidays

How Macy's, Target tap devices for the holidays

Here's a reason for retailers to be "appy" this holiday season: Purchases made on mobile apps more than doubled in 2015, to nearly $50 billion. We look at holiday-specific shopper apps and how retailers can parlay these concepts into direct spending online and in the store.

5 rules for a retail town square: What Apple, Whole Foods Can Teach Us

5 rules for a retail town square: What Apple, Whole Foods Can Teach Us

Here's a potential formula for retail of the future: One Apple squared equals a community experience minus the traditional sales space.

3 ways retailers plan to protect customer data

3 ways retailers plan to protect customer data

Requirements to install chip card technology in the U.S. has forced retailers to bone up on risk management in 2016, and they will continue to do so in 2017. According to research, retailers are looking to protect customer data in three other key ways.

When change is in store: How Starbucks, Stouffer's and others manage transformation

When change is in store: How Starbucks, Stouffer's and others manage transformation

The old chestnut goes that the only constant is change, but in retail this is not true. The other constant is the risk of failure, and knowing how and when to make the correct change.

5 major retail fails from P&G, Macy's, Wal-Mart (and what they teach us)

5 major retail fails from P&G, Macy's, Wal-Mart (and what they teach us)

Some of the most attractive investments in retail have proven disastrous. Fortunately, retailers have learned to rebuild from past mistakes.

Filling big shoes with square feet: What Dollar General-Wal-Mart deal means

Filling big shoes with square feet: What Dollar General-Wal-Mart deal means

While Wal-Mart, Target and other chains test ways to maneuver into smaller footprints, other retailers benefit from their missteps.

Megastore on the bubble: What shrinking Target And Wal-Mart stores mean

Megastore on the bubble: What shrinking Target And Wal-Mart stores mean

Smaller locations may have been the solution for shoehorning large-format retailers into densely populated cities. But the proliferation of digital shopping is proving location matters less and less, and it raises the question: Is the mega store even necessary?

J. Crewsing into CEO branding: What Mickey Drexler can learn from Loblaw, REI

J. Crewsing into CEO branding: What Mickey Drexler can learn from Loblaw, REI

In his personal letter to shoppers, J. Crew CEO Mickey Drexler appears to be backing his brand promise with a personal promise. But if he wants to be a branded CEO, he should take a lesson from one of the original retail brand-makers, Dave Nichol, and his contemporaries.

Data deals: 9 little-known but highly profitable retail insights

Data deals: 9 little-known but highly profitable retail insights

The combination of customer insights available today produces clearer understanding than ever. These nine "“gee whiz"insights should cause grocery retailers to look at their data (and how they gather it) differently.

The siren song of demand: Oculus Rift's run to market

The siren song of demand: Oculus Rift's run to market

The sudden availability of Oculus Rift 3-D goggles in Best Buy may delight some shoppers, but it is creating another kind of rift among customers awaiting their delayed preorders.

Kroger's ClickList fuels points for chain, but what's in the cards for customers?

Kroger's ClickList fuels points for chain, but what's in the cards for customers?

Kroger is extending its ClickList online ordering service to new markets, but that does not mean a national rollout is in store for consumers.

 How Target's in-store clinics are reinventing retail wellness

How Target's in-store clinics are reinventing retail wellness

Target's new in-store wellness sections, called Connected Health, enable shoppers to track personal health information on handheld devices.

The Internet of Things to come: How Nespresso, Apple, Nest grind out predictability

The Internet of Things to come: How Nespresso, Apple, Nest grind out predictability

The adaptation of digital technology across products, from clothing to coffee, is slowly reshaping what today's consumers expect from brands and their retail experiences. Here's one example, by Nespresso, of how the Internet of Things influences not only new consumer behaviors, but also revenue streams.

A beautiful find: How 2 grocers stock relevance through sustainability

A beautiful find: How 2 grocers stock relevance through sustainability

The issue of sustainability in the supermarket aisle is no longer a question. It is the answer to retaining relevance among earth-conscious consumers.

Starbucks loyalty change brews anger, filters out value of experience

Starbucks loyalty change brews anger, filters out value of experience

The shift in how members of My Starbucks Rewards earn stars may be a test of its customer loyalty, but with the program's expanding mobile payment and other features, the change also underscores the unrecognized value of data among its members.

As CVS converts Target pharmacies, data is key to health

As CVS converts Target pharmacies, data is key to health

As CVS/pharmacy enters the thick of converting 1,700 Target pharmacies and clinics to its own brand, it has made it evident its reward program, ExtraCare, will play an important role.

6 things every woman wishes retailers knew about her shopping basket

6 things every woman wishes retailers knew about her shopping basket

These six facts about a woman's shopping basket reveal what retailers including Nordstrom, Amazon and Tesco do to address them.

What Dollar Shave Club knows: Getting an edge on utility

What Dollar Shave Club knows: Getting an edge on utility

The Dollar Shave Club is one sharp example of how manufacturing supply chains are being disrupted. Yet its approach to winning market share is disarmingly simple. Other staple consumer goods, from pet food to diapers, could do the same. Some already are.

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