AI

Zoovu acquires Xgen AI to create single AI native engine

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May 28, 2026

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Zoovu has acquired Xgen AI to create one AI-native engine for e-commerce product discovery.

The combined company unifies search, recommendations, personalization, guided selling, bundling, and conversational AI on a single engine, according to a press release.

"The next generation of product discovery isn't a stack — it's an engine, with AI at its core rather than bolted on," Jonathan Taylor, CEO of Zoovu, said in the release. "It learns from every shopper interaction across experiences such as search, email, and recommendations, and applies that learning everywhere, instantly. It works as well for a luxury fashion shopper exploring a new collection as it does for a Honeywell buyer specifying industrial equipment."

Capabilities from both platforms are already in production at global enterprise brands, including Valentino, Ferragamo and Microsoft.