Fred Thompson Fred directs the Retail Services Consulting Practice at LoyaltyOne. With more than 15 years of strategic marketing experience with major department stores, specialty stores and consumer product companies, he is responsible for designing loyalty strategy solutions for clients that amplify their brand positioning and deliver outstanding results.
Consider the benefits to be gained when two merging companies start unifying their loyalty strategies early on.
The grocery industry seemingly changes daily, with new products and initiatives to meet rapidly shifting consumer preferences as well as new technology that continues blurring the lines among social, mobile, CRM and loyalty programs. Given this level of marketing turmoil,...
We all know that loyalty programs are popular with customers, but when it comes to why a customer shops with a particular brand, the loyalty program is actually fairly far down the list of reasons for why a customer engages....
Let's play a game. Ask your fellow executives to name (without looking) those perks that your customers perceive to be the top five benefits of your loyalty program.
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