Fred Thompson
Fred directs the Retail Services Consulting Practice at LoyaltyOne. With more than 15 years of strategic marketing experience with major department stores, specialty stores and consumer product companies, he is responsible for designing loyalty strategy solutions for clients that amplify their brand positioning and deliver outstanding results.

Buttoned-up loyalty: The case of Men’s Wearhouse and Jos. A. Bank

Buttoned-up loyalty: The case of Men’s Wearhouse and Jos. A. Bank

Consider the benefits to be gained when two merging companies start unifying their loyalty strategies early on.

Maximizing the value of a retail loyalty program

Maximizing the value of a retail loyalty program

The grocery industry seemingly changes daily, with new products and initiatives to meet rapidly shifting consumer preferences as well as new technology that continues blurring the lines among social, mobile, CRM and loyalty programs. Given this level of marketing turmoil,...

Three steps to retail loyalty programs that connect with customers

Three steps to retail loyalty programs that connect with customers

We all know that loyalty programs are popular with customers, but when it comes to why a customer shops with a particular brand, the loyalty program is actually fairly far down the list of reasons for why a customer engages....

When it comes to loyalty marketing, sometimes less really is more

When it comes to loyalty marketing, sometimes less really is more

Let's play a game. Ask your fellow executives to name (without looking) those perks that your customers perceive to be the top five benefits of your loyalty program.

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Surviving the retail revolution: 2018 will be a wild ride