Marketing

Ahold Delhaize USA expands digital commerce capabilities

Image: Ahold Delhaize USA

May 15, 2026

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Grocery retail group Ahold Delhaize USA is partnering with SmartCommerce to expand Click2Cart across its five omnichannel U.S. grocery brands.

SmartCommerce is a data-driven platform that helps brands connect media to retailer carts.

Customers shopping Food Lion, The Giant Company, Giant Food, Hannaford and Stop & Shop can add products directly from digital ads, social media and brand-owned channels straight into their online cart, according to a press release.

The integration creates a faster path from discovery to checkout, providing a more convenient way to shop the products customers need, wherever they discover them online.

With Click2Cart, shoppers can engage with digital content and add featured items directly to their carts. The customer experience also includes Shopper's Choice functionality, giving flexibility to select their preferred Ahold Delhaize USA brand when adding items to their cart.

For Ahold Delhaize USA and its partners, this integration strengthens the connection between off-site inspiration and store fulfillment.

"As customer expectations for convenience and personalization continue to evolve, we are focused on meeting shoppers wherever they are in their journey," Keith Nicks, chief commercial and digital officer, Ahold Delhaize USA, said in the release. "This collaboration creates a simpler, more connected experience, helping customers go from discovery to cart in just a few clicks from the digital channels they use every day. It also strengthens how we connect engagement to measurable e-commerce sales, unlocking new opportunities for growth across our digital ecosystem."