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News & Media

CCEO? Companies weigh adding chief customer-experience officers

September 11, 2008

ClickZ: When Gartner analyst Ed Thompson spoke at his company's CRM Summit, he discussed the trend of uniting customer-experience initiatives in a single…

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Designers need bigger role in customer experience: Brunner

September 11, 2008

DEXIGNER: The huge success of design-driven products like the iPhone demonstrates how the good design practice can drive business to new heights. Designers…

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Frito-Lay uses fake store to watch customer behavior

September 11, 2008

BNET: When Frito-Lay wants to see the impact of a packaging change or an end-cap display, the Dallas salty snack purveyor no longer has to wait for sales…

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Remote Media technology pilot leads to retail award placing

September 10, 2008

Cambridge Network: Remote Media has announced that the pilot project for "Thomson Video Touch Kiosks" has secured a place in the finals of the 2008 Retail…

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Microsoft 'gurus' will help customer choose Vista at retail

September 10, 2008

Yahoo!: As part of its $300 million marketing campaign to promote Windows Vista, the company is planning to deploy customer service reps into major retailers…

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Startup will show how 'green' products really are

September 10, 2008

Wired: Ever since companies across America, from Exxon to Wal-Mart, started "going green," scientists, environmentalists and skeptics have all been wondering…

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Retailers reprogram workers in efficiency push

September 10, 2008

Wall Street Journal: Retailers have a new tool to turn up the heat on their salespeople: computer programs that dictate which employees should work when, and…

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'Aldi's cost-cutting makes Walmart look like Whole Foods'

by Tracy Kitten — Editor, AMC

September 10, 2008

Reveries.com: Aldi's U.S. sales are nowhere near Wal-Mart's — $3.3 billion in 2006 versus $92 billion for Wal-Mart, according to FMI. But Aldi's focus on…

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iPhone used to hook customers

Innovation must meet standard etiquette and privacy best practices.

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Gartner: Measuring the customer experience takes more than one metric

September 9, 2008

SearchCRM: Managing the customer experience seemed to be a major priority for many attendees at the Gartner CRM Summit this week, where it was the central…

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Trail Mark store upgrades design

September 8, 2008

REjournal: Trail Mark, an 1,800-square-foot outdoor specialty retail store in the Edina, Minn., Galleria Mall, recently worked on refreshing its look with a…

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Capturing leads electronically

September 8, 2008

GM adopts kiosk marketing program - an electronic solution for lead capture.

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Developer tries airier feel for retail, office combo

September 8, 2008

The Globe and Mail: According to the stereotype, shopping center developers set out to cram as much retail floor space as possible onto the available land then…

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Sprint takes aim at history of tepid customer service

September 8, 2008

ZDNet: Sprint, which has a shaky customer service record, wants to improve its standing with subscribers by using its reps to deliver personalized tips.

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PayPal, TheFind partner to make online shopping easier in U.K.

September 8, 2008

MOUNTAIN VIEW, Calif. — For shoppers frustrated with searching online and being faced with pages of irrelevant product results and hundreds of links to sift…

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Lesson for retail? Obama's veep text misses 50% of subscribers

September 7, 2008

When Barack Obama promised a text message as the means by which he'd announce his selection for vice president, the news was seen as a coming-of-age for…

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Customers want to personalize gift cards, study finds

September 7, 2008

Brandweek: Gift cards continue to gain favor as a practical gift-giving alternative. But to attract buyers, more retailers need to provide the option to…

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The Incentive's Role in a Survey Program's Success

September 7, 2008

Do companies need to provide an incentive to get their surveys completed? It depends.

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Using online game, Best Buy amps employees on new service

September 7, 2008

MINNEAPOLIS — Ask anyone who works in a big company how many messages they receive from management on a weekly basis. Most likely, you'll hear a weary sigh…

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Macy's deal makes it exclusive Tommy Hilfiger dept. store

September 7, 2008

Houston Chronicle: Starting this week, Tommy Hilfiger U.S.A. will have an exclusive alliance with Macy's that leaves it as the only U.S. department store…

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