Marketing

Amazon Prime Day set for June

Image: Amazon

May 8, 2026

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Amazon's Prime Day is coming in June though the omnichannel retailer hasn't announced specific dates.

The sales event promises to offer discounts on the top selling brands and socially trending items as well as Amazon-exclusive items, according to a press release.

Last year's event saw record-breaking sales, according to the release, with Prime Day 2025 being the biggest Prime Day event ever.

Amazon began the Prime Day sales strategy in 2015.