Swirl launches in-store mobile marketing platform

May 23, 2013

Swirl, a mobile marketing platform provider, today launched a program that is designed to attract and influence in-store shoppers with micro-targeted digital…

Kmart commercials continue word play, now offering 'big gas savings' (Video)

May 23, 2013

First they invited customers to come in the store and ship their pants. Now Kmart is letting customers know that if they spend $50 on store merchandise…

A case for simplicity in retail

by Chris Petersen — Owner, IMS

Nothing seems simple anymore. It's amazing how complex our lives have become with the technology that was supposed to simplify our lives! As I was trying to…

Retailers can relax about showrooming, survey finds

May 22, 2013

A recent study reveals the furor over showrooming may be all for naught. According to the 2nd Annual U.S. Mobile Path-to-Purchase Study released today by xAd…

Pricer intros new line of smart ESLs

May 22, 2013

Pricer, a provider of electronic shelf labels (ESL) for retailers, has launched SmartTAG, its new generation of ESL products.

How to build an expert customer service problem resolution approach

by Micah Solomon — president, four aces inc

An expert approach to customer service requires a well-defined process for problem resolution. Let’s look at how to start setting up such a process.

IBM's Jeopardy-winning computer Watson now working on customer engagement

May 21, 2013

Two years after conquering Jeopardy, IBM's Watson is setting its sights on customer engagement.

Inventory fulfillment solution promises omnichannel execution

May 21, 2013

During this week's Momentum 2013 conference in Las Vegas, Manhattan Associates announced the release of its Store Inventory Fulfillment solution, which it says…

Survey says Millennials prefer brick-and-mortar shopping

May 21, 2013

Detailed research from the Urban Land Institute reveals that Millennials prefer shopping in brick-and-mortar stores. Surprisingly, the brands Millennials love…

How to keep pace in the loyalty marathon

When running a marathon or building a loyalty program, remain patient, stick to your plan and trust your training.

Hellman's rolls out high-tech Recipe Cart (Video)

May 17, 2013

The Hellman's mayonnaise brand took an innovative approach to product awareness with its recent high-tech supermarket campaign in Brazil — one that resulted in…

RadioShack deal gives brand higher education

May 17, 2013

RadioShack landed a five-year contract with the National Association of College Stores to install its own label-branded fixtures and popular merchandise in…

Touchrate releases in-store shopper marketing solutions

May 17, 2013

Touchrate, an Orlando, Fla.-based company specializing in interactive touchscreen technology, announced its solutions recently went live for clients such as…

Hershey's Chocolate World sweetens experience with 4D show

The Hershey's Great Chocolate Factory Mystery in 4D features digital technology from Jim Henson's Creature Shop. The new show also offers a unique real-time…

Mobile: The new screen in a multiscreen world

by James Wester

A recent symposium in Dallas discussed ways to fit interactive and mobile technologies into the omnichannel equation.

Pricing: Innovation vs. enhancement

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Innovations premiums are huge. Early adopters often pay 3 to 4 times the price the mass market does. But what about product improvements? Do they carry the…

Malaysian retailer TANGS goes live with Manthan analytics

May 16, 2013

Manthan Systems, providers of business intelligence solutions for retailers, announced recently it's successful implementation of the ARC Customer Analytics…

Customer Experience Professionals Association announces certification program

May 16, 2013

The Customer Experience Professionals Association (CXPA), an international non-profit organization, announced that it will launch a Certification Program for…

Will an Internet sales tax bring fairness or confusion?

by Natalie Gagliordi — Editor of KioskMarketplace.com, Networld Media Group

The Marketplace Fairness Act is causing a divide in the industry and has tax experts bracing for chaos.

Finish Line overhauls customer experience with new tech

May 14, 2013

Contingent Network Services announced recently its completion of a strategic IT project to deploy new in-store technology to Finish Line stores. The retailer…