Marketing

1-800-Flowers launches 'MomVerse' for Mother’s Day sentiment

Adobe Stock

May 9, 2023

Consumers needing help finding just the right words for Mother's Day now have MomVerse, a consumer experience powered by ChatGPT offered at 1-800-Flowers.com.

The AI composer tool creates one-of-a-kind verses, from personal poems to songs, and is available on both mobile and desktop, according to a press release.

Users select the type of verse, such as limerick or Haiku or song, provide insight on who the verse is for (grandma, mom, wife) and then share insights about the recipient such as their interests (think music, reading and singing).

Once completed users can share to a social platform or just print it out for mom.

"Consumers have increasingly turned to our family of brands to help them connect with the important people in their lives, and we continually innovate our customer engagement efforts with the purpose of elevating the gifting experience," Jason John, 1-800-Flowers.com CMO, said in the release. "The 1-800-Flowers.com MomVerse is one more way we leverage emerging technologies to ensure customers can engage with us in different ways, enabling them to celebrate the relationships in their lives through their gift-giving gestures."