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7-Eleven in Phillipines enhances loyalty platform

Datalogic QuickScan devices will be used to enhance loyalty programs that provides reward points and promotional discounts at checkout.

May 20, 2015

Datalogic, a global provider of automatic data capture and producer of bar code readers, mobile computers, sensors, vision systems and laser marking equipment, announced this week that its QuickScan Lite QW2100 handheld scanner was selected by the Philippine Seven Corporation, the 7-Eleven regional affiliate, for use in approximately 1,300 7-Eleven stores throughout the Philippines. The QuickScan devices will be used to enhance the loyalty program that provides reward points redemption and promotional discounts at the checkout, according to a company release.

"Today most shoppers have a mobile device that is a fixture wherever they go. It is the ideal platform for communicating and sustaining customer loyalty," Giulio Berzuini, vice president of EMEA sales and general manager of the Hand Held Scanning Business Unit for Datalogic, said in a statement. "Unlike retailers that use traditional cards, 7-Eleven has chosen to listen to their customers and give them a loyalty platform that works with their lifestyle. We are happy that the QuickScan is part of their solution."

As one of the largest chains of convenience stores in the world, 7-Eleven is the market leader with a 60 percent market share in the Phillipines, according to the release. The loyalty program Datalogic will service is called "Every Day! Rewards" and is implemented on an App created by 7-Eleven.

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