News

Acosta Mosaic Group introduces Shopper Solutions agency

November 19, 2013

Acosta Mosaic Group has announced the launch of its retail design agency Shopper Solutions. The newly formed agency is a combination of AMG's retailer-facing marketing services in the U.S. and Canada, and is designed to deliver a streamlined offering to clients across North America.

According to the company, Shopper Solutions will be a single point of contact at AMG for North American retailers looking to engage their shoppers in the community, online and in-store through captivating shopper experiences. "The retail landscape is incredibly promising, but more complex than ever before. The vision for Shopper Solutions is to help retailers create purchase influence through integrated customer experiences across their ecosystems," said Anne Howe, SVP of Shopper Solutions.

The company said the agency's point of difference is its key offering, Purchase Design, which connects customer experience and behavior change to sales growth. Shopper Solutions applies its proprietary methodology, deconstruction, to distill clients' business challenges through immersion in consumer, customer and retailer behaviors at the channel, category and brand levels. The agency's experts observe in-store and out-of-store behaviors to show clients what the shopper truly sees and does, and to simplify complex issues into actionable insights and strategies.

"I am very excited about this growth strategy and the increased strength Shopper Solutions will bring to the broader AMG team, as well as the subsequent value we will be able to offer clients across North America," said Chad Grenier, EVP of North America retail marketing services at AMG. "This is a win-win for Acosta Sales & Marketing, AMG and all of our respective clients, whether brands or retailers."

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