News

A&F reveals details of new Paris flagship store

July 20, 2011

Perched on the Champs Elysees, Abercrombie & Fitch's newest flagship store in the heart of Paris boasts 31,000 square feet over four floors of richly designed retail space in which customers can explore the retailer's latest designs with an unparalleled audio experience thanks to world class audio visual integrator Technomedia Solutions.

According to a news release, the Orlando, Fla.-based firm was responsible for the design, procurement, fabrication, integration and tuning of the system at the new retail venue that genuinely sets the standard for others in the industry to follow.

"We knew that as a flagship store located in one of the fashion capitals of the world, an extraordinary customer audio experience was called for, and we are honored that Abercrombie & Fitch selected us to design and integrate the system," said Technomedia's president John Miceli. "The store has a lot of unique spaces that demanded specialized attention to deliver seamless sound levels and tuning in order to align with the high quality of the Abercrombie & Fitch fashions on the shelves."

Technomedia's design includes speakers by JBL, Klipsch, Meyer Sound and Tannoy. Lab Gruppen amps and Media Matrix digital signal processors, along with some proprietary products custom designed for the brand, provide clean, crisp sound throughout that generates the kind of energy normally associated with the city's hottest clubs.