Marketing

Albertsons media division sees robust results from Criteo video solution

Photo: Bendix - stock.adobe.com

May 12, 2025

Alberstons Cos., a grocery chain, is beta testing Criteo's Onsite Video retail media solution and already seeing big rewards, including a 280% increase in click-through rates which indicates deeper customer engagement.

The beta campaign by the brand's retail arm, Albertson Media Collective, has also driven a 460% lift in sales when shoppers were exposed to sponsored product ads, according to a Criteo press release which announced the general availability of the Onsite Video solution.

"We're committed to identifying ways to reduce friction and add value across the shopper journey. That translates to an omnichannel approach, and also to a varied approach for each channel, ensuring that we can empower brands to go beyond reaching customers, to meet them where they are," Liz Roche, VP of media and measurement at Albertsons Media Collective, said in the release. "Expanding our collaboration with Criteo to include Onsite Video enhances our ability to deliver a shopper-centric retail media offering with high-impact ad experiences that drive measurable results."

The Onsite Video solution integrates shoppable video ad formats directly into the digital storefronts of Criteo's retailer partners, including Albertsons Companies, Inc., Costco and Walmart Mexico.

The solution enables brands and advertisers to bridge storytelling and sales at the point of purchase, driving both brand affinity and conversions, according to the release.

"Video has always been a powerful storytelling tool but rarely a direct driver of commerce — until now," Stephen Howard-Sarin, managing director, retail media, Americas at Criteo, said in the release. "It's an incredibly exciting time for retail media. With the launch of Onsite Video into general availability, we're giving brands, agencies and retailers the tools to captivate, convert and create meaningful shopping experiences."