Marketing

Alo Yoga debuts virtual reality shopping experience

Provided

February 7, 2023

Alo Yoga, an activewear and lifestyle brand, is debuting an immersive digital shopping experience featuring virtual reality, beauty and wellness tutorials, workout classes and a seamless checkout.

The brand is partnering with Obsess, an experiential e-commerce platform, on the virtual store which customers can visit via mobile, desktop or the Meta Quest 2 VR headset, according to a press release.

"We are excited to partner with Obsess to launch the first Alo Yoga virtual store that our community can experience through the Meta Quest 2 VR headset," Angelic Vendette, VP and global head of marketing at Alo, said in the release. "The immersive virtual store powered by the Obsess platform will help us reach and engage the Alo community wherever they are and allow us to share our Spring launch, along with our core collection, in a 3D environment that feels unbelievably similar to shopping in one of our stores in real life."

The Alo Yoga virtual store lets visitors learn and shop Alo's collections, interact with a variety of content, and build custom outfits. It also features selected workout videos from the Alo Moves fitness platform that are typically accessible only to paid subscribers.

"Interactive shopping experiences incorporating VR are the future of e-commerce," Danny Harris, co-founder and co-CEO of Alo Yoga, said in the release. "They are an exciting new way for a visionary brand like ours to reach and engage our community while transporting them directly into our world."