Consumer Behavior

Amazon beats out Best Buy in consumer electronics purchases

Photo: SDF_QWE - stock.adobe.com

February 25, 2026

Summarize with

Amazon captured 31% of consumer electronics spending in 2025, beating out Best Buy, according to Numerator's "Numerator Consumer Electronics Tracker" report which provides insight into omnichannel consumer buying behavior in select electronic categories.

The latest report data revealed Best Buy captured 27% of sales and Gen X and millennials are the most frequent electronics buyers.