Consumer Behavior

Amazon beats out Walmart in competing sales days events

Photo: oasisamuel - stock.adobe.com

October 13, 2026

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Amazon's Prime Big Deal Days outperformed Walmart's competiing sales event in October and nearly matched it's own June Prime Day spending.

Average household spending during Prime Big Deal Days reached $114, just below the $122 spent at the same point during June Prime Day, according to Numerator research.

Amazon household spending nearly doubled compared with an average Tuesday and Wednesday for the retailer — which is four times the lift Walmart recorded during the first two days of its sale, according to a press release on the sales event data.

A good majority of Prime Deal Day shoppers said inflation influenced the decision to shop the event.

More than a third of shoppers completed at least half of their holiday shopping during Prime Big Deal Days, according to the press release.