News

Amazon is the 'go to' retailer, claims study

June 6, 2019

In what may come as little surprise to those in the retail sector, Amazon is considered the "go to" online retailer by 81% of Americans.

That's a prime finding of an Adtaxi survey on behaviors and trends when it comes to American digital consumers.

The research also reveals consumers are spending more money online than in a brick-and-mortar store, according to a press release on the findings.

"It's clear that e-commerce has grown well past one-stop and impulse shopping. Americans are spending more time and money online, and they're shopping smarter and savvier," said Cameron Walker, director of Amazon, Adtaxi, in the release. "Retailers, marketers and developers need to meet consumers where they are — which is online, and across multiple channels and platforms."

Among the findings:

• Amazon: 78% use Amazon Prime, while 70% have used the Amazon mobile app and 60% say their buying process is affected if an item is not listed as Prime. Overall, 43% say their Amazon experience is excellent, while 43% say good and 2% say poor.
• Online shopping frequency: 7% say they shop online every day (up from 2% last year), while 25% say they shop online a few times per week (up from 13% last year) and 2% say they never shop online (down from 6% last year).
• Online versus in-store: 66% say they spend more time online shopping than in-store shopping, while 56% say they spend more money online shopping. In addition, the most commonly e-purchased products among online shoppers are electronics (68%), clothing (66%) and household items (65%).
• Price shopping: 44% of online shoppers say they always compare prices across multiple sites, while 48% say sometimes and 8% say never.
• Online reviews: 55% of online shoppers say they always read customer reviews before making a purchase, while 42% say sometimes and 3% say never.