Marketing
Amazon launches retail beauty salon
April 23, 2021
Amazon is now a beauty salon operator having launched the Amazon Salon in London.
The business strategy, according to an Amazon blog post, is to offer consumers the best technology —such as AR hair consultations, as well as hair products and top stylists in the industry.
The salon, on Brushfield Street, takes up two floors and is more than 1,500 square feet. Initial customers will be limited to Amazon employees, with the salon open to the general public in a few weeks.
"We want this unique venue to bring us one step closer to customers, and it will be a place where we can collaborate with the industry and test new technologies," John Boumphrey, UK Country Manager, Amazon, said in a blog post.
Hair clients will be able to try different hair color options via the AR technology as well as tap Fire Tablets for entertainment during styling appointments.
The salon is also a test bed for point-and-learn technology, where customers can point at the product on a display shelf and access data, as well as brand videos and educational content. If they want to buy the product they scan a QR code on the shelf to visit the website product page and purchase online.
"This will be an experiential venue where we showcase new products and technology, and there are no current plans to open any other Amazon Salon locations," Boumphrey said.
The salon follows the launch of the Amazon Professional Beauty Store on Amazon.co.uk.
