News

Amazon Prime shoppers want a personalized experience

July 8, 2019

Amazon needs to ensure Amazon Prime Day product recommendations are on target and boost the personal experience.

That's a prime finding of a Zoovu research study on the experiences of Amazon Prime Day shoppers. The report polled 1,000 U.S. consumers that participate in the annual 48-hour sale event for Prime members. The data, according to a press release, reveals consumers see personalization is lacking and that Amazon can do more to cater to the unique shopper.

The study found 30% of Prime Day shoppers are frustrated by irrelevant product recommendations and 25% are overwhelmed by the number of products.

"The myriad of options available during Prime Day allows shoppers to explore countless products online. While the vast number of product options is beneficial, it can ultimately lead to roadblocks in consumers' ability to make a decision, better known as choice overload," said Claudine Bianchi, chief marketing officer, Zoovu, in the release. "As consumer expectations continue to grow and alternatives with better consumer experiences are only a few clicks away, retailers and brands are encouraged to make personal assistance and guidance available at the right moment, just when consumers need it. This means understanding needs and using intelligence to provide personal, digital assistance in real time."