News

Amazon shuttering Whole Food's reward program

April 25, 2018

Fulfilling a statement made early on following its acquisition of Whole Foods, Amazon is closing down the grocer's less than one-year old rewards program and customers have until May 2 to use points and mobile coupons.

In its place, according to Loyalty360, Amazon will offer rewards to Whole Foods customers who are also Amazon Prime members. The report also stated Whole Foods is alerting customers online about a change ahead with Amazon, and new website features in the works.

Earlier this month, as Motley Fool reported, Amazon was supposedly prepping a new Whole Foods pick-up service.

Amazon purchased Whole Foods in mid 2017 for $13.7 billion.