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Amazon's VP of mobile shopping stresses importance of speed

March 27, 2013

Amazon's Sam Hall wants shoppers to go from "wanting to buying in 30 seconds." As the Internet giant's VP of mobile shopping, Hall is in charge of a growing domain of the company's business — an estimated 8 percent of the company's $61 billion in annual sales comes from phones and tablets, according to technologyreview.com.

In a recent Q&A with the MIT Technology Review, Hall gave away a few hints at the company's shopping philosophy:

I spend most of my time worrying about how we continue to invent, on behalf of our customers, newer, faster, better, easier ways that they can shop on their mobile phones and tablets.

We believe that customers want the time from wanting to buying to be as close to instant as possible.

We are very, very focused on making sure our experiences are fast. That every page loads quickly—from the time you press the icon on your phone to the time you see a search box, it's very, very quick. For instance, we focus on input. We know one of the hardest things about shopping on a mobile device is just inputting what you want.

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