News

American Freight Furniture shores up backend to boost customer experience

June 30, 2017

American Freight Furniture and Mattress is deploying Enspire Commerce's technology and platform in its quest to boost customer experience and unify its enterprise commerce.

The retailer, which has over 145 U.S.-based stores, has deployed the Unified Commerce Platform integrated with Microsoft Dynamics 365, according to a press release. It is leveraging several Enspire Commerce business process objects and its multi-enterprise integration framework on a common data architecture to enable AFF's customer-centric, unified commerce strategy.

The retailer deployed Enspire Commerce's fixed station and mobile point of sale (POS/mPOS), order management (OMS), product information management (PIM), and omnichannel fulfillment execution (buy online/pick up at store and ship from store) to optimize the customer experience. The Enspire Commerce POS and OMS solutions seamlessly integrate with Microsoft Dynamics 365, improving financial data integrity, controls and compliance.

"After spending a considerable amount of time reviewing solution options, we selected the Enspire Commerce platform to deliver customer-centric commerce and meet our business objectives," said AFF's COO Jim Brownell in the release. "We needed an agile solution footprint built for the cloud that could be implemented in months, not years. There are very few solution providers that can bring a wealth of knowledge and consulting experience in retail, digital commerce and brick-and-mortar that also provide an integrated platform to manage 'order to cash' and 'procure to pay' across all channels. Enspire Commerce was a clear choice. We are thrilled the Enspire Commerce team has helped us attain our unified commerce objectives in such a short timeframe."