News

Another retailer taking small-format store approach

March 9, 2017

In a quest to draw more millennial consumers, Dollar General is launching a new smaller store format called DGX.

The new format boasts a more modern look, a specific collection of goods and fresh coffee, according to a Tennessean report.

"We are excited about our new smaller store concept and the opportunity to serve busy, city-dwellers with everyday low prices on the essentials they need in a convenient, easy-to-shop format," Todd Vasos, Dollar General CEO, said in a statement, as reported by the Tennessean. "The DGX format is geared to meet the needs of the millennial shopper, which is an emerging and important part of our customer base and will help us broaden our appeal to attract a new segment of urban customers who put a high premium on value and convenience."