News

APN Outdoor puts Winter Olympics into the streets in Australia

February 16, 2018

APN Outdoor has partnered with the Australian Olympic Committee to build hype and spread information about the PyeongChang Winter Olympics from Feb. 9 to 25 through a DOOH campaign. This campaign will also support the 51 Australian athletes participating in the Olympics, according to a press release.

APN Outdoor initially showcased team announcements and special messages from the AOC and winter athletes to build hype. Now, it will also show key moments such as medal announcements and events.

"The power of outdoor, combined with the flexible nature of our Elite Screens, creates the perfect stage to amplify the games and get Australians engaged with these incredible winter sports," James Warburton, CEO of APN Outdoor, said in the release.

Image: APN Outdoor.