News

App promises a more Virgin-like customer experience

June 24, 2016

Virgin is collaborating with DMI on Virgin Red, a member reward app that promises to give users a life "more Virgin."

The customer-centric app is being created using user research, rapid prototyping and user testing to ensure a quality customer experience, according to a press release. The app promises a personal delivery in regard to products and discounts and allows Virgin to gather consumer and user activity data regarding trends.

"Loyalty shouldn't just be measured by how much money you spend with a brand. Virgin Red is disrupting traditional loyalty programs by rewarding our members for their relationship with Virgin. We've developed fun ways to interact with and learn about our members, and we're using that insight to give them value back through access to relevant offers and exclusive opportunities from across the group. Basically, the more Virgin a member is, the better their offers and rewards get," said James Tipple, managing director of Virgin Red, in the release.