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Appeal of smaller stores, European design on the rise

March 26, 2008

Oakland Business Review: What has the retail world rethinking their bricks and mortar? Tesco, says retail designer Chuck Voydanoff. Specifically, it's the British retailer's entry in the U.S. market late last year, when the company began opening at a pace of one store every 2.5 days as the small-format Fresh and Easy grocers.

"The retail world is turning," Voydanoff said. "Tesco has invested $2.5 billion in the U.S. already. What we're learning from Super Wal-Mart and Target is that bigger is not always better to the consumer."

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