News

ATG unveils ATG Commerce 10

September 29, 2010

ATG, a provider of cross-channel commerce solutions, has announced ATG Commerce 10, the most significant new release of its ATG Commerce product in 10 years. ATG Commerce 10 is designed to help merchants speed commerce implementations, improve merchandising, rapidly launch multiple sites, and easily expand into new markets.

The release will include redesigned merchandising applications, new cross-channel selling, multi-site management features and innovative tools that empower organizations to work with greater speed, control and efficiency, according to the company.
 
ATG Commerce 10 provides companies with a software foundation for the new world of "commerce anywhere," managing personalized customer interactions across any channel, any site, or any device. Organizations can leverage the power of one engine driving its entire cross-channel commerce operation, choreographing activities across the web, physical store, contact center, social outlets, and mobile commerce initiatives in a unified way.

Several significant new enhancements in ATG Commerce 10 are designed to make merchandising faster and more profitable. These enhancements were made after the ATG product team spent hundreds of hours with merchandisers from some the world's best brands.

ATG Commerce 10 includes a new, ergonomically designed user interface for ATG Merchandising with new capabilities that streamline common tasks. The new application includes split-screen, drag-and-drop, embedded rich media, highly scalable navigation, search, and filter capabilities that dramatically simplify work tasks. Merchandisers will become more efficient and agile when choreographing the customer experience online, in stores, with the contact center, via mobile devices, or in any other context. This allows organizations to spend less time managing ongoing tasks, such as adding new products or altering prices and more time responding to market shifts, innovating, and creating competitive advantages for their brands via personalization and other powerful merchandising strategies.

An enhanced promotions engine, new merchandising interface and framework for custom extensions enable merchants to rapidly launch and cost-effectively manage promotions with easy-to-use templates. This allows business users to offer more targeted promotions and drive conversions, while maintaining margins.

"Chico's is looking forward to the release of ATG Commerce 10," said Stephen Carvelli, director of e-commerce, CRM and store technology for ATG customer Chico's FAS. "With this release, ATG is delivering significant enhancements that further support our multi-channel, multi-brand, and international business needs. We are especially excited about the new ATG Merchandising application, which gives even more power to merchants and website content producers."