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AT&T completes makeover of 2,200 retail locations

July 20, 2009

The Apple Insider blog reports that the massive makeover of more than 2,200 AT&T U.S. retail locations is complete. The stores now offer netbooks in additions to phones, and purport to offer a more interactive in-store experience.

The new stores are "refreshed" with a more intuitive layout of products and services, while all wireless devices are on power-enabled displays, allowing customers the ability to easily try each phone's features.

Since AT&T merged with BellSouth and purchased Cingular Wireless, the company has offered both wired and wireless products. Now more than half of the company's retail locations service both customers. In addition to cell phone service, AT&T also offers U-verse, which provides IPTV and high speed VDSL Internet.

The stores now also offer the ConnecTech service, "AT&T's suite of support, installation, and maintenance services that provide comprehensive computing and home entertainment assistance" — another consumer alternative to the Geek Squad.

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