News

AT&T remodels 2,200 stores

July 28, 2010

AT&T has announced the completion of a store redesign across more than 2,200 retail locations nationwide — a research-driven initiative to provide a more simple, personalized service experience and to reflect the recently announced "Rethink Possible" branding campaign. According to the company, shoppers will be treated to a more streamlined retail experience, plus new offers on Pantech messaging phones, AT&T U-verse and AT&T High Speed Internet as part of AT&T's annual back-to-school promotion.

"We gathered great feedback from our customers and AT&T store representatives to launch a redesign with immediate impact and benefit for AT&T shoppers," said Paul Roth, president, retail sales and service, AT&T Mobility. "Our priority across AT&T retail locations is to deliver a more personalized shopping experience with prompt and friendly customer service from beginning to end. This redesign is supportive of that goal, and puts us in a better position to quickly help our customers and provide a better AT&T store experience."

All AT&T-owned stores nationwide have been redesigned with the following efforts in mind:

• Easier navigation – As an example, smartphones will be showcased by operating system and grouped with compatible accessories to make the shopping experience more streamlined and easier to navigate.
• New store displays – Customers can more quickly and easily find what they need with simple, clear signage for AT&T products and promotions, such as this season's back-to-school offers.
• "Try before you buy" – New AT&T Experience Tables feature real-time product demonstrations, allowing customers to test-drive products and better understand service features before making a purchase.

Complementary to the store redesign and as part of an ongoing effort to help AT&T store reps become more knowledgeable across products, all retail associates are completing extensive product and service training.