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Back-to-school consumers still love the store, reveals survey

September 12, 2018

Consumers buying back-to-school products prefer the retail store environmental and want personalized offers, according to a new Monetate study.

Of 536 consumers polled, a majority, 56 percent, shopped at brick-and-mortar stores this back-to-school shopping season while 20 percent went online to shop. About 7 percent used mobile apps for shopping needs.

Providing a personalized experience is a win for retailers, noted the study, as it can spur profitability and make for a more loyal shopper.

"Traditional offers like free shipping and discounts are effective in attracting customers, but impact overall profitability by lowering profit margins for retailers and do little to cement loyalty outside of the back-to-school shopping experiences," stated a press release on the study.