Technology

Bahrain mall taps digital signage to enhance visual experience

Photo provided.

December 10, 2020

The Mall of Dilmunia, in Bahrain, now boasts a continuous, immersive, 360-degree 3D experience on the largest 8K LED ceiling screen in the Middle East.

The technology, Navori Labs' IPR software, is keeping mall shoppers engaged with panoramic 3D visual presentations, according to a press release.

The complete digital out-of-home network, designed and integrated by Four Square Media, also includes Navori's targeted advertising and content synchronization applications.

The Navori QL digital signage network was launched at the mall's opening this past spring. The 8K content is seen at the mall's outdoor façade, entrances, elevators, and aquarium and entertainment areas, including an ice rink.

Navori's IPR software can power and frame-accurately synchronize a full 8K wall, or up to four 4K screens (or 16 HD screens) from a single media player. The monitoring and analytics platform also generates detailed reports to measure successes and validate performance with network operators and advertisers.

According to Jaideep Narindra, founder and CEO at Four Square Media, Mall of Dilmunia's size and layout and emphasis on enhancing the shopper's visual experience required extensive customization.

"The majority of the displays were built with massive LEDs and resolutions to maximize impact, while each screen displaying 8K content to ensuring the best image quality content playback," Narindra said in the release. "They also wanted a way to manage and monitor all advertising campaigns in a structured way, with proof-of-play reporting and fair play algorithms for advertiser validation. Navori Labs offered an outstanding level of support, offering quick and diligent technical support to meet all performance requirements. Their expertise helped us deliver a demanding digital out-of-home network solution with relative ease, given the advanced 8K content and targeted advertising applications."