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Barnes & Noble announces 'Discovery Friday,' marketing campaign

November 11, 2013

Barnes & Noble, Inc. wants to start the holiday shopping season earlier than anyone else: Today the retailer announced Barnes & Noble Discovery Friday, which falls one week before Black Friday. According to the company, on Discovery Friday, Barnes & Noble's booksellers will be on the front lines to provide personalized recommendations. Every one of its nearly 700 stores nationwide will feature games, activities and giveaways, and hundreds of special guests, including bestselling authors and other notables. Customers can also enter for a chance to win a $1,000 Barnes & Noble shopping spree, with five lucky winners to be chosen from across the country.

"Barnes & Noble offers the ultimate holiday shopping experience for customers who enjoy the art of discovery, appreciate the human touch and recognize that the best recommendations don't come from an algorithm," said Mitchell Klipper, CEO of the Barnes & Noble retail group. "Discovery Friday shines a light on our 40,000 booksellers, undeniably our greatest asset, and also celebrates our customers by bringing the spirit of fun and discovery to their holiday shopping experience. We've partnered with the top publishers and hundreds of special guests to create an incredible lineup of events and activities in every one of our stores across the country. We can't wait for our customers to discover what we'll have in store at their local Barnes & Noble on November 22."

The company also announced "It All Happens at Barnes & Noble," a major television advertising campaign that highlights Barnes & Noble as a premier holiday shopping destination, with a broad selection that offers something for everyone in the family. The campaign also introduces the new NOOK GlowLight, Barnes & Noble's lightest eReader.

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