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Bashas' Family of Stores taps NCR Emerald for POS

Photo courtesy of NCR

October 25, 2019

Bashas' Family of Stores, based in Arizona, is deploying NCR Emerald, a cloud-based POS platform offered on a subscription basis for grocery retailers. The technology will simplify store operations and drive efficiencies for the 87-year-old family-owned brand, according to a press release.

"After many years using NCR technology in our stores, we evaluated other vendors and chose to keep NCR in the family," said CEO Edward N. Basha III, in the release.

NCR Emerald helps grocers run more simply, from point-of-sale to loyalty and promotions, merchandising, integrated payments and self-service. The subscription pricing model lowers upfront investment, so retailers can redirect resources to enhance the customer experience, according to the release.

"NCR has upped its game with this all-in-one solution, ready out-of-the-box and easy to connect our store operations," Bashas CIO Jim Buhr said in the release. "NCR Emerald has the right product architecture to help grocery retailers like us grow and compete. Equally important, the NCR team has demonstrated true partnership and commitment to us as a valued client."