News

Baynote, TouchCommerce partner to personalize consumer engagement

November 2, 2011

Baynote, a provider of e-commerce personalization solutions, and TouchCommerce, a conversion marketing solutions provider, have partnered to personalize online interactions and increase e-commerce conversions.

By integrating Baynote's intent-based Personalization Platform into the TouchCommerce Conversion as a Service offering, online businesses can offer personalized recommendations within the TouchCommerce chat or guided assistance solutions to maximize average order values and increase site-wide conversion, according to a press release.

Baynote's Personalization Platform understands and adapts to "in the moment" buyer intent throughout the entire shopping lifecycle, allowing e-commerce executives to continuously offer the most relevant content and products to consumers at different stages in the shopping experience.

Together, Baynote and TouchCommerce solutions enable online brands to enhance personalization and maximize conversion in online engagement sessions by presenting visitors with the most relevant content and product recommendations possible, said John Kelly, chief operating officer at Baynote. Through either the TouchCommerce automated guidance technology, or a dedicated chat support agent, a consumer shopping online can engage with the TouchCommerce services suite to ask for help in the product selection process. Baynote provides product recommendations that understand the buyer's intent in real-time and can be pushed visually into the chat session or provided to the consumer through the conversation to help with purchase decisions.

"Baynote is dedicated to providing the most relevant shopping experiences across all touchpoints through our unique personalization approach that understands real-time buyer intent," Kelly said. "By incorporating Baynote's personalization with the TouchCommerce conversion marketing platform, we're showing retailers that every moment in the sales cycle can be optimized to increase conversions."

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