News

Bealls transforming operations with help of Oracle Retail Cloud

August 14, 2019

Retailer Bealls, Inc., which has 500 stores across 15 states, is using the Oracle Retail Cloud to digitally transform operations and improve agility.

The casual lifestyle, apparel and home brand has deployed Oracle Human Capital Management Cloud and Oracle Enterprise Resource Planning Cloud, Bealls continues to modernize its technology infrastructure with Oracle Retail Merchandise Operations, Oracle Retail Home, and Oracle Retail Insights Cloud Service, according to a press release.

"Retail is a dynamic industry that must keep pace with the speed of fashion and continuous disruption from new e-commerce players. Cloud technology has become a strategic investment for us to compete and grow by continuously adopting new innovations and best practices from Oracle that allow us to make more informed business decisions faster than ever before," said Dave Massey, chief digital and technology officer, Bealls, in the release. "With new insights from cloud solutions, we’re able to better understand our customers and make sure we make the right inventory investments that keep them wanting to return."

The technology will provide Bealls, which was founded in 1915, with greater information and insight to drive its channel strategy.