E-commerce

Benuta taps Constructor platform to drive personalization strategy

Photo: Generated by AI. Adobe Stock.

January 8, 2025

Europe's largest online rug store, Benuta, has deployed Constructor's e-commerce search and product discovery platform to personalize and enhance the online shopping experience.

The retailer is also planning to roll out Constructor's AI Shopping Assistant to help shoppers find products they need, according to a press release.

"Our customers are all unique, and their interior spaces reflect their styles and lives," Andreas Fischer, head of e-commerce technologies, Benuta, said in the release. "With Constructor's personalization features, we can help shoppers quickly and enjoyably discover their dream rugs. We're excited to leverage advanced search options that guide our customers intuitively to the products that best suit their preferences — making their shopping experience both seamless and inspiring."

The company is using Constructor across its many European domains — in Germany, Austria, the Czech Republic, Denmark, Finland, France, Italy, the Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland and the UK — and personalizing for shoppers in their local languages.

By automating time-consuming manual tasks, such as detecting synonyms and adjusting for typos in online search, Constructor saves Benuta's merchandisers time, so they can focus on more strategic and creative activities.

In addition, Constructor's Merchant Controls and Intelligence technology is providing Benuta with actionable insights into how the decisions their merchandisers make (e.g., slotting a rug at the top of results or boosting up higher-margin home accessories) affect the site's metrics as a whole.