October 28, 2010
Best Buy is opening Magnolia Design Centers, the company's premium home entertainment and electronics brand, in two more California locations.
Best Buy, the nation's leading consumer-electronics retailer, this week will open Magnolia Design Centers in San Francisco and Mission Valley. Best Buy recently opened Magnolia Design Centers in Roseville and in San Carlos. The new locations will help support surrounding boutiques, serving as centralized hubs throughout the region.
According to Best Buy, Magnolia provides a unique experiential shopping environment for those who want high-end home theater equipment and expertise that can't be found elsewhere. There are 383 branded boutique Magnolia Home Theater "stores within a store" already open within the existing Best Buy stores nationwide.
The four new design centers, which have opened or are scheduled to open, however, are unique from the others.The new stores offer high-performance audio and video solutions with a broad assortment of premium brands, such as McIntosh, Bowers & Wilkins, NuVision, Martin Logan, Pioneer Elite, Sonus faber and Control4. The design center also will offer state-of-the-art services like solar solutions, whole home automation and outdoor electronics. Nationwide, there are six Magnolia Design Centers that offer high-end equipment.
"Magnolia Design Centers provide a unique shopping environment for the home theater and technology enthusiast," said Steve Delp, chief operating officer of Magnolia Audio Video. "We believe our customers near these new locations will benefit from not only having elite brands, services and selection but also unparalleled experts to help create customized entertainment and home automation systems to fit their lifestyle."
The new Magnolia Design Center showrooms located within Best Buy locations include a fully functioning theater, great room and an outdoor living space. Within the space are lifestyle vignettes that focus on rooms throughout the home. For example, the bedroom houses a dresser with an HDTV that rises in and out of it with the push of a button. The bathroom features a flat-screen HDTV built inside a mirror that is invisible until the TV is turned on.
