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Best Buy tries to welcome its website to the new age

August 9, 2013

As part of its drive to turn around its sales slump, Best Buy Co. will give its outdated website a new-age makeover.

According to an article on wsj.com, the current site provides little detail on products and gadgets and has less-informative reviews than those found on rival sites like Amazon. The website also struggles with customer personalization. Until recently, the site would often undersell consumers by providing search results full of lower-end products than those that the customer searched for.

"It's a 10-year time warp in some ways," said Scott Durchslag, Best Buy's new senior vice president of digital and marketing, at a June Goldman Sachs e-commerce conference.

Best Buy has already begun upgrading the site search function, but said that most of the updates could take six months or more.

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