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Best Buy VP tells Consumerist 'We are a true multichannel retailer'

March 8, 2013

In a recent article on Consumerist, Best Buy's Chief Communications Officer and Senior Vice President of Public Affairs Matt Furman spoke about whether or not the electronics retailer can compete in a world with Amazon and other online-only sellers that allow for not only the purchase of a big-ticket electronics item, but also clothing or furniture in the same purchase.

"We view both our online capability and our physical footprint as being unique in the world of consumer electronics," said Furman, in the article. "We are a true multichannel retailer ... You can order online from us and you can pick it up in store on the same day. You can't do that from anybody else."

Furman also noted how Best Buy's focus on employee training will set the retailer apart in the eyes of the consumer.

"You can come in and have impartial, knowledgeable advice given to you by Blue Shirts in a way that you can't find anywhere else," he says. "Of course, if you have any service or installation needs, you've got the Geek Squadders at the ready to help you."

Read more about multichannel retailing.