News

Betapond, Intel making shopping more social, mobile

March 13, 2012

Betapond, a technology company specializing in Facebook mobile marketing solutions, is demonstrating an interactive digital sign powered by Intel Corp. this week at the Retail Business Technology Expo in London's Earls Court.

The digital sign will be personalized for consumers using Facebook on their smartphones, according to a company press release. Large retail and entertainment brands use Betapond's mobile marketing products to convert passive footfall into engaged social consumers, deepening customer relationships.

"Retailers are under huge pressure to engage every potential customer in their stores," Declan Kennedy, CEO of Betapond, said in the release. "Our Facebook mobile marketing products allow retailers to generate social recommendations from in-store customers and build long-term social relationships. We enable retailers to replicate online shopping experiences for in-store customers. "

"The pervasiveness of hand held computing, such as smartphones and tablets, merging with social media and integrating with new technologies are transforming the digital advertising and retail markets," said Rod O'Shea, Intel EMEA regional director.

"At Intel, we see the application of technology solutions such as Betapond's as playing a significant role in transforming the shopping experience by delivering more relevant and entertaining experiences directly to the consumer," he said.

Read more about digital signage.