Black Friday/Cyber Monday shopping reveals consumer habits, activity
Consumers shopping from Thanksgiving through Cyber Monday tended to shop early online and shopped a lot more than last year.
A First Data spending report reveals 20 percent of Cyber Monday activity took place between 12 a.m. and 6 a.m., and consumer velocity (completing a purchase) was 92 percent higher than a year ago.
In fact, by the end of the 24-hour Cyber Monday shopping time, e-commerce transactions boasted a nearly a 50 percent increase compared to 2016 activity.
"This activity included both retail and non-retail categories. E-commerce activity this year reflected a cadence in which hot deals were released, and consumers jumped on them," stated a press release on the survey findings.
Topics: Consumer Behavior