Marketing

Vusion acquiring In-Store Media

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August 10, 2026

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Vusion, a provider of AI-powered digitalization solutions for physical commerce, has signed an agreement to acquire In-Store Media, an in-store retail media company, headquartered in Barcelona, Spain.

The proposed acquisition marks a major step in Vusion's strategy to turn stores into digital media assets and live shopper engagement hubs, according to a press release.

ISM brings deep expertise in designing effective in-store retail media networks, proven execution, long-standing relationships with 90 retail banners and more than 1,600 brands, as well as a strong international track record in nine countries across EMEA, Americas and APAC.

"The next big digital media is the physical store" Thierry Gadou, chairman and CEO of Vusion, said in the release. "Retail media has already transformed the economics of online commerce. The next frontier is in stores, where most shopper traffic remains and decisions of purchase are made. By combining Vusion's connected store platform with In-Store Media's track record, execution capabilities, and relationships with retailers and brands, we are helping retailers turn store traffic into measurable media value, new revenue streams, and more engaging shopper experiences in stores."