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Blog: Apple's magical retail experience in its global stores
June 22, 2009
Information Week: A professional investor who's used PCs for 20 years relates the superb retail experience he had at the Apple Store in Tokyo, and emphasizes the power of atmosphere and interpersonal interactions in driving brand equity, revenue and customer engagement. After buying, he wondered, "What excuse could I find to visit my new friends in Ginza, and buy something else from them?"
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