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Blogger: Steve Jobs' greatest invention was the Apple Store

April 23, 2012

In his blog last week, Chris Maxcer wrote that he believes Steve Jobs' greatest achievement wasn't the iPhone, iPod, iTunes, iPad or white earbuds.

It was the Apple Store, for two main reasons: "First, the success of an Apple product depends entirely upon customer interactivity — touch and feel and use. The Apple store lets consumers, many for the first time ever, touch and hold something as sturdy and light as the MacBook Air."

Second, according to Maxcer, Apple stores send a message to anyone entering or even walking by: "Here There Be Quality."

The message is the exact opposite of warnings about dragons on the edges of unexplored areas of a map. Apple Retail Stores are well-lit, feature glass, and invite you to touch and feel its products. Apple isn't worried that you're going to break the products, and that alone says something: Apple products are durable.

Read more about store design.