News

BlueFly, NeWants team up on gamified e-commerce platform

December 4, 2018

Luxury online fashion retailer BlueFly is working with e-commerce startup NeWants to develop a gamified e-commerce platform the companies say will shake up the online retail industry.

The platform is a decentralized e-commerce initiative offering tech, home and lifestyle products, providing up to a 95 percent discount, via a social media-focused gamified flash page, according to a press release.

The flash sales page requires shoppers to share the page in order to receive three attempts for a higher discounted savings rate.

"Unlike traditional sales platforms, NeWants is a technology startup that's based on the sharing economy," said Alessandro Armillotta, founder at NeWants, in the release. "By decentralizing e-commerce we offer our crowdfunding-produced tech, home and lifestyle products that are presented directly to customers, cutting out the middleman, because funders share the profits from product sales. NeWants is strategically designed to grow virally through leveraging social connections, offering unbeatable discounts, and providing an entertaining shopping experience through the flash sales game."