Marketing

Bombas teams with Taboola on Pride collection launch

June 24, 2020

Apparel brand Bombas is teaming up with Taboola, a discovery platform provider, to promote Bombas' 2020 Pride collection.

The collection debut features limited-edition socks inspired by the LGBTQ+ community in colors inspired by the bisexual and transgender flags, according to a press release. Bombas will donate a pair of socks to The Ally Coalitoin for every Pride sock pair purchased.

Since Bombas launched the campaign in late May, Taboolas has helped it reach more than 1 million consumers.

Bombas is seeing over 10% of its conversions come from the Taboola campaign and Taboola is helping to drive almost 20% of traffic to this initiative, including visitors to the brand's Pride page, as well as its listicle format, according to the release.

"Our Pride collections continue to celebrate both individuality and community," Lauren DiGregoria, director of acquisition at Bombas, said in the release. "Every member of the LGBTQ+ community deserves love, compassion, and comfort and we are committed to spreading that message widely during Pride and beyond. We've been working with Taboola for several years now, and through their platform, we've been successful in reaching a wider audience with our Pride message as well as for our mission to help those experiencing homelessness."

To date, Bombas has donated more than 30 million items to those at-risk, in need and experiencing homelessness.